About Us
Service Drive Coach, founded by Richard Robertson, helps automotive dealerships transform their service departments into stronger, more efficient, and more profitable operations. With years of hands-on experience in the automotive industry, Rich understands the challenges dealerships face every day—from improving processes and increasing productivity to maximizing revenue and delivering a better customer experience. Through proven strategies, practical coaching, and a clear, actionable playbook, Service Drive Coach works directly with dealership teams to identify opportunities, strengthen performance, and create sustainable growth. The goal is simple: help your service drive operate at its full potential and take your dealership to the next level.
Trusted by dealerships across the service drive.
We work side by side with fixed ops leaders and service managers to turn everyday operations into a measurable advantage.
Rich walked the drive with us on a Tuesday morning and had a clear plan by Friday. Our team finally sees where the time goes.
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Service director, Texas dealership
The focus on coaching and process clicked immediately. We stopped guessing and started measuring. Profitability followed.
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Fixed operations manager, San Antonio dealer
No fluff, just a direct assessment and a workable roadmap. My advisors are actually using the new routines.
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General manager, regional auto group